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Products & Services Samples and Free Reports Benchmarking Report Executive Summaries Sales and Marketing

Marketing Communications -- An Executive Summary

Excerpt in Cart

ID: 3679


Features:

Graphics


Words: 2,500


Published: Pre-2013


Delivery Format: Online


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Project Background
Best Practices, LLC undertook this benchmarking project focusing on marketing
communication, including marketing methods, tools, channels, volume, timing,
subject matter and organizational structure, in support of benchmark partner’s
communications teams. Identifying and adapting the effective and innovative
practices that other top companies have used to deliver communication to
internal, direct and secondary accounts will support benchmark partner’s
efforts to increase customer satisfaction scores and ultimately build stronger
customer relationships.

The insights and best practices showcased in this report are distilled from
lessons learned interviews with executives who have extensive experience in
designing, managing and delivering effective communications systems. While
this combined body of knowledge concerning marketing communications excellence
is far greater than what any single company in the benchmark class has
currently implemented, these insights provide a valuable operational compass to
guide their efforts to create a best-in-class marketing communications system
in the automotive manufacturing industry.

Project Methodology
The project team conducted in-depth interviews with seven companies that have
similar inventory diversification, volume and distribution issues. Benchmark
companies and interviewed executives are profiled in the following two tables:

Benchmark Class










Interviewed Executives
Titles
Communications, Electronics Market Center
Manager, Integrated Marketing Communications
Market Area Manager, Field Operations
Manager, Corporate Communications
Vice President of Marketing Titles
Manager of Corporate Advertising
Promotions Consultant, Commercial Support
Supervisor, Product Services Group
North American Marketing Area Manager
Manager, Sales & Marketing Administration



Executive Summary
Our research shows that companies regard marketing communications as a priority
and recognize that customer communications – both directly and indirectly –
affects the bottom line ...

Industries Profiled:
Automobile; Computer Hardware; Manufacturing; High Tech


Companies Profiled:
Hewlett-Packard; Ford; IBM; General Motors; Graybar Electric; Caterpillar; 3M


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.