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Products & Services Sales and Marketing Marketing Management Deploying Marketing Programs Marketing Communication and Promotion Integrated Organizational Consistency

Marketing Communications Review and Revision

DB Image

ID: 3681


Features:

Graphics


Words: 792


Published: Pre-2016


Delivery Format: Online


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Implement a timely and effective interdepartmental communications review
process to ensure accuracy of communication.
A review process is useful in establishing a front-line checkpoint, so that
communications sent to dealers are more accurate, have higher writing quality
and meet uniform design parameters. But a review process becomes a hindrance
to the overall process if it becomes a “bottleneck” to the communications
creation and distribution process. General Motors Service Parts Operations has
taken these issues into account when planning its own communication review
process.

For its bulletin mailings, GM’s review process takes a maximum of 48 hours.
After the writer finalizes the copy, he e-mails it to the departments involved
in this particular piece of communication ...

Industries Profiled:
Manufacturing; Automobile; Medical Device; Pharmaceutical


Companies Profiled:
General Motors; Caterpillar; 3M

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.