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25DB




Products & Services Marketing Management Marketing Performance Measurement

Marketing Metrics Benchmark Findings

DB Image

ID: 4087


Features:

Graphics


Words: 950


Published: Pre-2015


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
This benchmarking survey was conducted on behalf of pharmaceutical members of the Business Excellence Board, a membership-based benchmarking research solution offered by Best Practices, LLC. The objective for this benchmarking survey is to uncover key trends, practices and lessons learned in measuring marketing performance. Key topic areas include: How often do they track these metrics? What measures do top companies track? Who is responsible for tracking these measures? What are the key lessons learned for developing an effective marketing performance system?

Industries Profiled:
Pharmaceutical; Health Care; Biotech


Companies Profiled:
Merck; Sanofi-aventis; Novartis; AstraZeneca; Eli Lilly; Pfizer; Bristol-Myers Squibb; GlaxoSmithKline

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.