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Marketing Metrics Benchmark Findings

ID: 4087

Features:

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Words: 950

Published: Pre-2019

Delivery Format: Online PDF Document

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STUDY OVERVIEW
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This benchmarking survey was conducted on behalf of pharmaceutical members of the Business Excellence Board, a membership-based benchmarking research solution offered by Best Practices, LLC. The objective for this benchmarking survey is to uncover key trends, practices and lessons learned in measuring marketing performance. Key topic areas include: How often do they track these metrics? What measures do top companies track? Who is responsible for tracking these measures? What are the key lessons learned for developing an effective marketing performance system?

Industries Profiled:
Pharmaceutical; Health Care; Biotech

Companies Profiled:
Merck; Sanofi-aventis; Novartis; AstraZeneca; Eli Lilly; Pfizer; Bristol-Myers Squibb; GlaxoSmithKline

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.