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30 Data Graphics
5 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Organizational Model: Half the benchmark participants use a Shared Services/Center of Excellence or In-House Agency model for delivering Marketing Services. Of the “High Performing” companies in the study, 80% use one of these models.
Core Services: Digital/web, email & collateral are the core creative services—provided by more than 80%. Budget management, campaign management & performance measurement are the core marketing support services—provided by more than two-thirds.
Number of Regions for Locations: On average, participants have service locations in three of the eight benchmarked regions.
Top Trends: Increased integration with both IT and corporate Shared Services are on the horizon more than half the participants. Forty-five percent expect budget cuts in the next year.