Pharmaceutical; Chemical; Biotech; Aerospace; Banking; Manufacturing; High Tech; Consumer Products; Medical Device; Electronics; Internet; Health Care; Computer Software
Agility; Alargan; Astellas; BASF; Boeing; Caterpillar; Charter; Cisco; Coca-Cola; Covidien; Hewlett Packard; Kodak; Lexis Nexis; IBM; Intel; Merck; Oracle; Shire; Westinghouse
Best Practices, LLC engaged 24 Marketing leaders at 23 companies operating Marketing Services functions within North America, South America, Europe and Asia to participate in an online benchmarking survey. In addition, research analysts conducted deep-dive interviews with selected respondents to collect qualitative data & insights.
The study objective was to develop comparative industry metrics for deliverables cost , lead time & quality, as well as for structure type, drivers of program effectiveness and the number and type of services provided at leading companies. Results provide Marketing Services organizations with a reference point they may use in future strategic planning.