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Best Practice Database
Marketing Management » Marketing Strategy
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
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Companies across all industries look to their marketing groups to deliver quality services to their internal clients while holding down costs. To remain competitive, Marketing leaders need to understand how their organizational structure and services scope compare with other companies so they can identify and close performance gaps.
Benchmarking leader Best Practices, LLC conducted this research to determine how companies are effectively structuring and operating the Marketing Services function in an environment characterized by increasing globalization and shrinking resources.
This cross-industry benchmarking study provides metrics and critical insights for evaluating the effectiveness of the Marketing Services/Operations function, including Creative Services, Support Services and Market Research & Analytics Services. In addition, there is a chapter that provides an overview of the Marketing Shared Services model for providing marketing services across an organization.
The study will help Marketing executives and managers identify winning strategies they can use to improve internal quality and effectiveness.