If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Marketing Management » Marketing Performance Measurement
Download FREE Excerpt
20 Info Graphics
11 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Organizations across all industries rely on their marketing services group to support internal clients with services ranging from brochures to Web pages. Marketing leaders need to understand how their deliverable cost and completion time compare with other companies so they can identify and close performance gaps.
Benchmarking leader Best Practices, LLC conducted this research to determine time and cost metrics for marketing services deliverables at leading organizations. The study also explored how organizations measure the performance of their marketing services group.
This cross-industry benchmarking study provides metrics and critical insights for evaluating the effectiveness of the Marketing Services/Operations function and includes best practices and lessons learned from research participants. Among the highlights of this research are slides that present a comparison of high performers based on services delivery metrics and participants' cost-cutting practices and management practices that promote global consistency.
The study will help Marketing executives and managers identify winning strategies they can use to improve the internal quality and effectiveness of their marketing services.