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» Products & Services » » Marketing Management » Marketing Performance Measurement

Marketing Services Excellence: Time and Cost Metrics for Deliverables and Performance Measurement

ID: 5217


Features:

20 Info Graphics

11 Data Graphics

200 Metrics

11 Narratives


Pages/Slides: 37


Published: Pre-2013


Delivery Format: Online , PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Marketing Services Excellence: Time and Cost Metrics for Deliverables and Performance Measurement"

STUDY OVERVIEW

Organizations across all industries rely on their marketing services group to support internal clients with services ranging from brochures to Web pages. Marketing leaders need to understand how their deliverable cost and completion time compare with other companies so they can identify and close performance gaps.

Benchmarking leader Best Practices, LLC conducted this research to determine time and cost metrics for marketing services deliverables at leading organizations. The study also explored how organizations measure the performance of their marketing services group.

This cross-industry benchmarking study provides metrics and critical insights for evaluating the effectiveness of the Marketing Services/Operations function and includes best practices and lessons learned from research participants. Among the highlights of this research are slides that present a comparison of high performers based on services delivery metrics and participants' cost-cutting practices and management practices that promote global consistency.

The study will help Marketing executives and managers identify winning strategies they can use to improve the internal quality and effectiveness of their marketing services.


KEY TOPICS

  • Executive Summary
  • Best-in-Class Comparison
  • Cost-Cutting Practices that Pay off for Benchmark Participants
  • Management Practices that Support Global Consistency
  • Performance Metrics & Trends 
  • Best Practices & Lessons Learned  
  • Detailed Data Charts

SAMPLE KEY METRICS
  • Lead Time Required for Marketing Services to Originate a New Deliverable (from 10 categories)
  • Cost per Item for Marketing Services to Originate a New Deliverable (from 10 categories)
  • Success Rating for Marketing Services Function Producing Deliverables as Needed
  • Tools, Structures and Tactics that Contribute to Organizational Effectiveness of Marketing Services
  • Effectiveness of the Following Tools/Metrics for Measuring Marketing Services Performance
  • Expected Changes over Next Year for the Marketing Services Function
  • Describe Three Best Practices for the Marketing Services Function
SAMPLE KEY FINDING
  • Effectiveness FactorsDedicated resources for continuous improvement boost services effectiveness for 62% of companies.
  • Performance Measurement: Stakeholder feedback is the most effective tool for measuring Marketing Services performance, with 95% rating this metric either “effective” or “highly effective.”

METHODOLOGY

Best Practices, LLC engaged 24 Marketing leaders at 23 companies operating Marketing Services functions within North America, South America, Europe and Asia to participate in an online benchmarking survey. In addition, research analysts conducted deep-dive interviews with selected respondents to collect qualitative data & insights.

Industries Profiled:
Pharmaceutical; Chemical; Biotech; Aerospace; Banking; Manufacturing; High Tech; Consumer Products; Medical Device; Electronics; Internet; Health Care; Computer Software


Companies Profiled:
Agility; Alargan; Astellas; BASF; Boeing; Caterpillar; Charter; Cisco; Coca-Cola; Covidien; Hewlett Packard; Kodak; Lexis Nexis; IBM; Intel; Merck; Oracle; Shire; Westinghouse


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.