Marketing Services Excellence: Time and Cost Metrics for Deliverables and Performance Measurement

STUDY OVERVIEW

Organizations across all industries rely on their marketing services group to support internal clients with services ranging from brochures to Web pages. Marketing leaders need to understand how their deliverable cost and completion time compare with other companies so they can identify and close performance gaps.

Benchmarking leader Best Practices, LLC conducted this research to determine time and cost metrics for marketing services deliverables at leading organizations. The study also explored how organizations measure the performance of their marketing services group.

This cross-industry benchmarking study provides metrics and critical insights for evaluating the effectiveness of the Marketing Services/Operations function and includes best practices and lessons learned from research participants. Among the highlights of this research are slides that present a comparison of high performers based on services delivery metrics and participants' cost-cutting practices and management practices that promote global consistency.

The study will help Marketing executives and managers identify winning strategies they can use to improve the internal quality and effectiveness of their marketing services.

KEY TOPICS

• Executive Summary
• Best-in-Class Comparison
• Cost-Cutting Practices that Pay off for Benchmark Participants
• Management Practices that Support Global Consistency
• Performance Metrics & Trends 
• Best Practices & Lessons Learned  
• Detailed Data Charts

• Lead Time Required for Marketing Services to Originate a New Deliverable (from 10 categories)
• Cost per Item for Marketing Services to Originate a New Deliverable (from 10 categories)
• Success Rating for Marketing Services Function Producing Deliverables as Needed
• Tools, Structures and Tactics that Contribute to Organizational Effectiveness of Marketing Services
• Effectiveness of the Following Tools/Metrics for Measuring Marketing Services Performance
• Expected Changes over Next Year for the Marketing Services Function
• Describe Three Best Practices for the Marketing Services Function
  

• Effectiveness Factors:  Dedicated resources for continuous improvement boost services effectiveness for 62% of companies.

• Performance Measurement: Stakeholder feedback is the most effective tool for measuring Marketing Services performance, with 95% rating this metric either “effective” or “highly effective.”
  
  

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