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Products & Services Marketing Management Marketing Teams: Structure, Staffing and Budgets

Marketing: Staffing and Resource Metrics

ID: 4904


Features:

Metrics, Graphics


Pages/Slides: 48


Published: Pre-2014


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
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NonMembers: Download a complimentary excerpt of "Marketing: Staffing and Resource Metrics," including sample findings, metrics, and data charts by clicking on the following link: http://www.best-in-class.com/de320.htm.

Study Overview

How many employees does each marketing strategy FTE in your organization support? Is your market research department over or under-staffed? Get answers to these and other staffing and budget resource questions in this benchmark metric-based study in three functional marketing areas. This 47-slide presentation will help your organization's marketing leaders perform a gap analysis and guide staffing and resource decisions.

Key Topic Areas

This benchmarking study examines staffing and outsourcing levels in three broad marketing functions, defined as follows:

  • Marketing Operations and Communications line marketing, product management, communications, tactical sales support, advertising and promotion
  • Marketing Strategy and Planning: strategic insights for longer-term marketing decisions which address competitive issues
  • Market Research: analyzing and reporting on market and customer needs, preferences, trends and opportunities

Within each of these areas, the following topics are addressed:
  • Overall Staffing Levels in Marketing Groups by Activities
  • Outsourcing Levels
  • Staffing Levels Linked to Budget
  • Staffing Levels Linked to Total Employees
  • Staffing Levels Linked to Sales Revenues

Key Metrics
  • Total Employee Base
  • Sales Revenue
  • Internal FTEs for Marketing Strategy and Planning
  • Total Employees per Marketing Strategy and Planning FTE
  • Percent of Marketing Strategy/Planning Budget Outsourced
  • Sales Revenue per Marketing Strategy and Planning FTE
  • Operating Budget for Marketing Strategy and Planning
  • Operating Budget per Marketing Strategy and Planning FTE
  • Internal FTEs for Marketing Operations and Communications
  • Marketing Strategy and Planning Budget / Sales Revenue-Ratio
  • Total Employees per Marketing Operations and Communications FTE
  • Percent of Marketing Operations and Communications Budget Outsourced
  • Sales Revenue per Marketing Operations and Communications FTE
  • Operating Budget for Marketing Operations and Communications
  • Operating Budget per Marketing Operations and Communications FTE
  • Marketing Operations and Communications Budget / Sales Revenue Ratio
  • Internal FTEs for Market Research
  • Total Employees per Market Research FTE
  • Percent of Market Research Budget Outsourced
  • Sales Revenue per Market Research FTE
  • Operating Budget for Market Research
  • Operating Budget per Market Research FTE
  • “Market Research Budget / Sales Revenue” Ratio


Sample Findings
Sample Slide:

Industries Profiled:
Financial Services; Insurance; Computer Hardware; Computers; High Tech; Manufacturing; Automobile; Pharmaceutical; Health Care; Shipping


Companies Profiled:
Experian; MetLife; Principal Financial Group; Sandy Spring Bank; TIAA-CREF; Travelers Group; Minnesota Life; Hewlett-Packard; Emerson; Ford; Intel Corporation; Touchstone Communications; Aurora Health Care; Medrad Inc.; Merck; Novartis; Novo Nordisk; Fujifilm Sericol USA Inc; Deluxe Corporation; FedEx; IBM; Relizon

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.