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Best Practice Database
Marketing Management » Marketing Teams: Structure, Staffing and Budgets
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How many employees does each marketing strategy FTE in your organization support? Is your market research department over or under-staffed? Get answers to these and other staffing and budget resource questions in this benchmark metric-based study in three functional marketing areas. This 47-slide presentation will help your organization's marketing leaders perform a gap analysis and guide staffing and resource decisions.
Key Topic Areas
This benchmarking study examines staffing and outsourcing levels in three broad marketing functions, defined as follows:
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