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25DB




Products & Services Sales and Marketing Marketing Management Professional and Patient Advocacy Relations

Marketing to Multicultural Physicians

DB Image

ID: 4425


Features:

Metrics, Graphics, Summary Matrix


Words: 4,113


Published: Pre-2014


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
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This 18-page document, based on in-depth interviews with six leading pharmaceutical companies, investigates how top pharma companies market to and build relationships with U.S. physicians who, regardless of their own ethnic backgrounds, identify themselves with a distinct ethnic group or serve a multicultural patient base. This research investigates the key drivers and objectives for these programs, methods and tactics for their implementation, specific ethnicities targeted, program staffing and resources, program structure, measures for success, and top success factors. An executive summary with key findings and recommendations is included. This research originated with a Best Practices, LLC Business Excellence Board (BEB) benchmarking study.

Industries Profiled:
Pharmaceutical; Medical Device; Biotech; Health Care


Companies Profiled:
Sanofi-aventis; Roche; Pfizer; Eli Lilly

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.