Maximizing Blockbuster Potential through Marketing Excellence -- An Executive Summary: Best Practice Summary

STUDY OVERVIEW
BENCHMARK CLASS
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Project Background
Best Practices, LLC has performed an industry-wide benchmark study on
multi-phased marketing support for new products across an elite group of high
performing pharmaceutical companies. The study produced numerous findings that
will enable pharmaceutical executives to understand the winning strategies,
practices, team structures and investment patterns that distinguish successful
new product development and marketing planning. Moreover, the project findings
will enable companies to move knowledgeably toward the objective of developing
its own world-class marketing support capabilities.

This study’s key goals and objectives were as follows:
� Determine the multi-year marketing support investment and expense
patterns for high-potential products;
� Profile the structure of marketing support organizations at leading
pharmaceutical companies;
� Identify best management practices employed during new product
development and marketing planning; and
� Harvest the key Lessons Learned in planning and coordinating
successful product launches.

The leading practices, managerial insights and benchmark metrics in this report
are drawn from in-depth interviews (1-2 hours per interview) with more than 24
executives at 12 leading pharmaceutical companies. Additionally,
pharmaceutical marketing support information was gathered from various other
sources, including Best Practices, LLC’s own proprietary databases, other
public and private databases, literature reviews, and on-line data research ...

Industries Profiled:
Pharmaceutical; Biotech; Health Care

Companies Profiled:
Amgen; Boehringer-Ingelheim; Eli Lilly; GlaxoSmithKline; Novartis; Pharmacia; Hoechst Marion Roussel; Parke-Davis; Pfizer; Merck

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

Maximizing Blockbuster Potential through Marketing Excellence -- An Executive Summary

ID: 3610

Features:

Words: 2,523

Published: Pre-2019

Delivery Format: Online

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