1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
64DB71CCAA1F8A1EF85256EF900706A0E
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/may-2002-gbc-presentation-branding-from-the-inside-out-nationwide?opendocument
18
19opendocument
20107.23.176.162
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25RAS




» Products & Services » » R and AS Conferences » 2002 » May 2002: Seeing Your Brands Through Your Customers' Eyes

May 2002 GBC Presentation: Branding from the Inside Out (Nationwide)

ID: GBC-P052002NJB


Published: Pre-2013


Delivery Format: PowerPoint


 

close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.


Buy Now

Direct access to this research is not included with your membership level.

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
Nationwide, a U.S. insurance company, recently introduced not only a new brand identity, but a totally new way of doing business for its employees and producers. The goal is to encourage employees to live a brand so it becomes more than just a mark or identity, but a new way of acting. Learn how they:
  • Developed a communication strategy integrating change communication theory 
  • Chose creative, interactive vehicles that immediately let people feel the difference 
  • Measured results to show a true employee understanding of the new brand

Industries Profiled:
Financial Services; Insurance


Companies Profiled:
Nationwide

John Aman
Enterprise Wide Branding Officer

Nationwide