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» Products & Services » » R and AS Conferences » 2003 » May 2003: Customer Insights for Action and Profit

May 2003 GBC Presentation: How Wal-Mart Knows What Customers Want (Wal-Mart)

ID: GBC-P052003WSH


Published: Pre-2013


Delivery Format: PowerPoint


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
This presentation will include a discussion of Wal-Mart’s customer focus in both the B:C and B:B environments.  Items discussed will include how the following inform daily decisions at Wal-Mart: 
  • voice of the customer; 
  • purchase behavior; 
  • inventory tracking; and
  • market research.

Industries Profiled:
Retail


Companies Profiled:
Wal-Mart

Scott Edwards
Regional Vice President, Operations

Wal-Mart