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R and AS Conferences » 2004 » May 2004: Driving Sales through Customer Service
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Vicky presented at a Global Benchmarking Council meeting a year and a half ago on the topic of customization. At the time, she discussed
trends in personalization, the evolution of Lands’ End custom program, as well as technology and the supply chain infrastructure that enabled customization.
Vicky is back by popular demand, to give the Global Benchmarking Council a glimpse into the latest and greatest from Lands’ End.