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» Products & Services » » R and AS Conferences » 2004 » May 2004: Driving Sales through Customer Service

May 2004 GBC Presentation: Smart Service at Lands' End: Driving Sales through Customer Service (Lands' End)

ID: GBC-P052004LVS


Published: Pre-2013


Delivery Format: PowerPoint


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
Lands’ End has long been recognized as a leader in customer service delivery.  From a catalog company, to a highly regarded on-line, custom clothing manufacturer, Vicky, will share how Lands’ End has evolved over time.  She will also discuss how Sears acquired Lands’ End to leverage their expertise is delivering outstanding customer service and ensuring a positive on-line customer experience. 

Vicky presented at a Global Benchmarking Council meeting a year and a half ago on the topic of customization.  At the time, she discussed 
trends in personalization, the evolution of Lands’ End custom program, as well as technology and the supply chain infrastructure that enabled customization.  

Vicky is back by popular demand, to give the Global Benchmarking Council a glimpse into the latest and greatest from Lands’ End.


Industries Profiled:
Retail


Companies Profiled:
Lands' End

Vicky Heinz
CRM Business Leader

Lands' End