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Products & Services R and AS Conferences 2005 May 2005: Leveraging Integrated Marketing to Drive Sales

May 2005 GBC Presentation: Building a Customer-Centric Telesales Strategy

ID: GBC-052005BCC


Pages/Slides: 18


Published: Pre-2014


Delivery Format: PDF


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
How do you handle 4 Million customer telephone calls every year, and yet make each customer feel like they are the only one to call today? That is the challenge faced by Intuit Corporation's, QuickBooks Business. Using a matrix of sales and service teams, with over 400 agents located in both US and Canada, QuickBooks routes customers based on service needs and product & industry profiles to ensure that every caller is handled by the agent best able to meet their need. By employing a strategy developed over more than 6 years of operation, QuickBooks Direct Sales will sell over $200 Million of software and services this year. Learn how QuickBooks Direct Sales is able to execute on this Customer-centric strategy through best practices in sales force deployment, sales and service training and operational rigor.

Industries Profiled:
Computer Software


Companies Profiled:
Intuit

Paul Smith
Sales Manager

Intuit