1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
656BD417770D1B86F8525701800722FB4
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/may-2005-gbc-presentation-centerpoint-energy-case-study?opendocument
18
19opendocument
20107.23.176.162
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25RAS




Products & Services R and AS Conferences 2005 May 2005: Leveraging Integrated Marketing to Drive Sales

May 2005 GBC Presentation: CenterPoint Energy Case Study

ID: GBC-052005CPE


Pages/Slides: 36


Published: Pre-2013


Delivery Format: PDF


 

close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.


Buy Now

Direct access to this research is not included with your membership level.

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
The presentation by Melinda Sutherland, Manager New Business Relations, highlights the best practice approach used by CNP Houston Gas to mine a mature market for new sales opportunities within the constraints of a heavily regulated business environment. Following implementation of its marketing initiative, CNP Houston Gas recorded an increase in the growth rate for commercial customers from a historical average growth rate of 1.426 percent annually to 3.3 percent annually.

Industries Profiled:
Energy


Companies Profiled:
CenterPoint Energy

Melinda Sutherland
Manager of New Business Relations

CenterPoint Energy