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Products & Services R and AS Conferences 2005 May 2005: Leveraging Integrated Marketing to Drive Sales

May 2005 GBC Presentation: Integrated Marketing at Eli Lilly and Company

ID: GBC-052005IME


Pages/Slides: 15


Published: Pre-2014


Delivery Format: PDF


 

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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.


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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
Lilly's presentation highlights the challenges Eli Lilly and other pharmaceutical companies face when advertising to consumers. It addresses the importance of educating consumers and how to create a real-time budgeting strategy that allows companies to generate predictive marketing.

Industries Profiled:
Pharmaceutical


Companies Profiled:
Eli Lilly and Company

Brad Booze
Manager, Marketing Services

Eli Lilly and Company