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Products & Services R and AS Conferences 2005 May 2005: Leveraging Integrated Marketing to Drive Sales

May 2005 GBC Presentation: Leveraging Enterprise-Wide Customer Information Using Customer Segmentation for Revenue Generation

ID: GBC-052005LEW


Pages/Slides: 55


Published: Pre-2014


Delivery Format: PDF


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.


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Direct access to this research is not included with your membership level.

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
Ron Swift of TeraData shared several case studies that show how well constructed CRM databases and knowledge management systems are integral to marketing development. He shares key insights for successful event-based marketing and channel segmentation.

Industries Profiled:
Computer Software


Companies Profiled:
Teradata

Ron Swift
VP, Customer Relationship Management

TeraData