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Products & Services R and AS Conferences 2005 May 2005: Leveraging Integrated Marketing to Drive Sales

May 2005 GBC Presentation: Market and Industry Research - Bringing the Outside In

ID: GBC-052005MIR


Pages/Slides: 18


Published: Pre-2014


Delivery Format: PDF


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
This presentation delved into Hewlett-Packard’s strategy for managing market research. Its MarketVision portal provides a single point of access for all business intelligence and market research, as well as a means to assess the functionality of existing research. Discover how this tool is innovating the way HP manages its market research funding allocation and usage.

Industries Profiled:
Computer Hardware; Computers; High Tech


Companies Profiled:
Hewlett-Packard

Xiao-Yan Shen
Business Systems Analyst

Hewlett-Packard