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Products & Services R and AS Conferences 2005 May 2005: Leveraging Integrated Marketing to Drive Sales

May 2005 GBC Presentation: Xerox's One to One Marketing Lab

ID: GBC-052005OTO


Pages/Slides: 34


Published: Pre-2013


Delivery Format: PDF


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
Discover how Xerox interviewed over 200 marketing CEOs and executives to build a 1:1 Marketing Lab based on principles from Six Sigma and key variable drivers.

The presentation will discuss how Xerox's lab produces customized messages, resulting in a clearer and more direct method of communication. The results for one client alone a 21% reduction of customer acquisition cost, a 76% increase in the number of units sold from marketing and a 21% decrease in the cost of acquisition of a unit.


Industries Profiled:
Manufacturing; High Tech


Companies Profiled:
Xerox

Helene Blanchette
National Industry and Marketing Manager

Xerox Canada