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R and AS Conferences » 2005 » May 2005: Leveraging Integrated Marketing to Drive Sales
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The presentation will discuss how Xerox's lab produces customized messages, resulting in a clearer and more direct method of communication. The results for one client alone a 21% reduction of customer acquisition cost, a 76% increase in the number of units sold from marketing and a 21% decrease in the cost of acquisition of a unit.