How Medical Affairs Creates Value & Relationships with External Groups: Government Agencies and ACOs/IDNs/HCPs

STUDY OVERVIEW

But with these two large groups being relatively new for Medical Affairs, pharma organizations are still working out which functions and activities resonate best with government agencies and managed care organizations. Best Practices, LLC performed this research study to probe Medical Affairs' roles, tools, effectiveness and success metrics in serving these groups.

This study will help Medical Affairs leaders identify the tools, activities, services that peers are utilizing to interact with government agencies and ACOs/IDNs/HCPs. It also provides key performance indicators and best practices to demonstrate value to these organizations.

KEY TOPICS

• Executive Summary
• Medical Affairs Interactions with External Groups
• Specialized Tools, Roles, Services and Involvement Timeline with government agencies and ACO/IDN/HCPs
• Changing Policies, Activities and KPIs of Medical Affairs to Work with government agencies and ACO/IDN/HCPs

SAMPLE KEY METRICS

• What external groups does your Medical Affairs organization work with
• How important are these external groups to your Medical Affairs organization
• How effective is your Medical Affairs organization's work with these external groups
• Which functions within your Medical Affairs organization have a role with government agencies?
• What tools does your Medical Affairs organization use to showcase value to government agencies?
• Rate the effectiveness of these tools used with government agencies
• What are your key performance indicators for working with government agencies
• What activities does your Medical Affairs organization conduct with government agencies?
• Which functions within your Medical Affairs organization have a role with ACO/IDN/HCPs?
• What tools does your Medical Affairs organization use to showcase value to ACO/IDN/HCPs?
• Rate the effectiveness of these tools used with ACO/IDN/HCPs
• What are your key performance indicators for working with ACO/IDN/HCPs
• What activities does your Medical Affairs organization conduct with ACO/IDN/HCPs?

SAMPLE KEY FINDING

• 63% of respondents work with government agencies, 71% of those rated their work with Govt. agencies very important but only 39% said their work was very effective.
  
• 51% of respondents work with ACOs/IDNs/HCPs, 60% of those rated their work very important but only 32% viewed their work very effective. Only 15% of participants in USA consider their work with ACOs/IDNs/HCPs very effective

METHODOLOGY

For this research, Best Practices, LLC engaged 50 Medical Affairs experts at 33 companies through a benchmarking survey. Research participants include Chief Medical Officer (CMO), VPs, Heads, Directors, Managers/Leaders and Specialists.

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.