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Medical Affairs » Launch Optimization
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13 Info Graphics
24 Data Graphics
13 Best Practices
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NOTE: Survey responses are segmented on three criteria - Product’s Projected Peak Annual Revenue, Targeted Physicians and Product’s Launch Year.
Best Practices, LLC engaged 28 executives from 24 leading biopharmaceutical companies within mature markets. Segmentation analysis was key to examining trends and effective practices. Research analysts also conducted deep-dive interviews with 5 selected Medical Affairs executives- 4 VPs and 1 Sr. Medical Affairs Director.
Medical Affairs’ Role in Launch Activities: Medical Affairs is heavily involved in five launch activities within participating organizations: Scientific Publications, MSL Activities, Advisory Boards, TL identification and development.
Launch Investment: On average, total launch investment increased by 16% after launch within the benchmark class.
Table of Contents
Executive Summary pp. 3-11