A successful product launch in today’s competitive and regulated marketplace is highly dependent on value-based and science-driven decision making. In such a scenario, the Medical Affairs function plays an important role beginning right from the pre-launch phase and extending well beyond the launch date.
Critical aspects that Medical Affairs leaders need to focus on during launch are early stage thought leader (TL) interaction, successful TL targeting, alignment of commercial training to demands of key stakeholders and launch resource management. Best Practices, LLC recently undertook this study to identify critical success factors for a strong Medical Affairs launch support. Research findings provide evidence based insights and metrics that will serve as a reference point for MA leaders to create value-based launch strategies.
NOTE: Survey responses are segmented on three criteria - Product’s Projected Peak Annual Revenue, Targeted Physicians and Product’s Launch Year.