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Medical Affairs » Launch Optimization
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Best Practices, LLC undertook benchmarking research to identify the critical success factors for a strong medical affairs launch support, as well as highlight strategies for thought leader targeting and communication. This study will serve as a benchmark for medical device companies in developing successful medical affairs launch strategies.
Best Practices, LLC engaged 14 Medical Affairs leaders at 13 medical device companies through a benchmarking survey. Additional deep-dive interviews were conducted with 5 selected participants. More than 70% of the participants are at the level of VP /CEO/ Director and around a quarter of participants are managers.