Dynamic and competitive marketplaces make it essential for medical device companies to create an effective marketing strategy. However, formulating a comprehensive marketing plan becomes increasingly challenging due to stringent regulations and laws. As a result, medical device marketing groups must optimize their monetary and staffing resources.
Best Practices, LLC conducted this research study to help medical device marketing executives maximize their productivity and identify valuable insights critical to meet regulatory demands.
The study also presents different organizational segments for medical device marketing activities and current trends in resource, structure and staffing levels.
Also, the study also highlights future changes to be expected in medical device marketing.
Marketing executives at medical device companies can use this study to compare their structure and resource levels with that of leading organizations and enhance their current practices.
The report is based on a survey of 15 marketing leaders at 15 medical device companies, with a wide variety of portfolios.
Also, three deep-dive executive interviews were conducted from leaders at large medical device companies to collect qualitative insights.
Table of Contents
Research Objective and Methodology
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