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Medical Education is a critical activity in the pharmaceutical sector - physicians need to be informed about new therapies that impact the treatment of their patients. In the current environment, pharma education groups are faced with the challenge of holding down costs while adding new programs and expanding into emerging markets.
To optimize their education groups, pharma organizations need to ensure their education group's structure, and staffing are well aligned to maximize resources while meeting needs. Best Practices, LLC conducted this study to inform medical education leaders on current approaches to the structure, and staffing of medical education groups.
This study also provides benchmarks around medical education groups' geographic focus, utilization of staff, and outsourcing of program creation and deployment. Medical education leaders in the pharmaceutical sector can use this study to compare their structure, and staffing approaches with those of leading organizations.
This study presents data in two segments: Pharmaceutical and Medical Device.
The research employed a data gathering approach that reaps quantitative & qualitative data from representatives at 35 medical device and pharmaceutical companies. Twenty-five pharmaceutical organizations participated in this research and 10 medical device organizations participated.