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Best Practice Database
Medical Affairs » Medical Science Liaison
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As competition for the time and attention of key opinion leaders (KOLs) intensifies, pharmaceutical companies are increasingly turning to medical science liaisons to build and strengthen key relationships. This benchmarking research study explores best practices in the management of MSLs and their work with KOLs pre- and post-approval, capturing information about the strategies, structures, activities, tools, and tactics currently being used for this purpose.
Specifically, Best Practices, LLC conducted this study to identify valuable insights into MSL services structure as well as the roles and responsibilities of these services in relation to KOLs. The study offers powerful insights that MSL leaders will be able to use in the organization and deployment of MSLs. Additionally, this report provides information on how the roles of MSLs are evolving in the changing pharmaceutical environment.
Data presented in two segments: Total Benchmark Class and U.S.