In the age of social media, Medical Affairs groups within Immunology organizations have a unique opportunity to connect with healthcare providers, thought leaders, patients, digital opinion leaders, and other key stakeholders. However, Medical Affairs leaders need to identify the right structure, activities, content mix and KPIs to successfully engage with stakeholders through social media.
Best Practices, LLC conducted benchmarking research to develop a roadmap for Medical Affairs’ social media success in Immunology. The report explores current trends and success factors in leveraging social media to educate the immunology market effectively. It delivers benchmarks around the structure, activities, content sharing policies, stakeholder collaborations, content review committees, omnichannel integration, and key performance indicators.