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Products & Services Market Access Resource Benchmarks

Meeting the Needs of Payers through the Market Access Function

ID: PSM-391


Features:

10 Info Graphics

13 Data Graphics

240+ Metrics

3 Narratives


Pages: 32


Published: 2024


Delivery Format: Shipped


 

License Options:


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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
To ensure the optimal success of new products in this dynamic environment, Market Access leaders must ensure their operations are not only optimized but also strategically aligned with the expectations of key stakeholders, notably payers.

Best Practices, LLC undertook this benchmarking research to uncover winning practices that enhance operational performance and maximize payer engagement, fostering strategic product uptake while mitigating resource inefficiencies. The report focuses on key facets of Market Access, including leadership dynamics, structural innovations, reporting relationships, critical activities, engagement metrics, and staffing and investment patterns. The report also highlights potential pitfalls and effective practices for the long-term success of the Market Access/Managed Markets function.

Video Brief:


Industries Profiled:
Pharmaceutical; Biopharmaceutical; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Market Research


Companies Profiled:
AbbVie; Alkermes; Bayer; Boehringer Ingelheim; F2G - The Rare Fungal Disease Company; Ferring Pharmaceuticals; Health Industries Research Companies (HIRC); Idorsia; Ipsen; Jazz Pharmaceuticals; UCB Pharma

Study Snapshot

Best Practices, LLC engaged 11 Market Access leaders across diverse biopharma organizations in this benchmarking research.

Key topics covered in this report include:

  • Leadership Dynamics, Structural Innovations, and Reporting Trends
  • Operational Impact of Market Access Function
  • Market Access Activities
  • Staffing and Investment Patterns
  • Top Challenges for Market Access Groups
  • Success Factors for Market Access
  • Payer Engagement Success Factors

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

  • Structure Trends: Centralized structures are prevalent among Market Access organizations, reporting mainly to the Commercial function or within their own domain.
  • Long-Term Success Factors for Market Access: Better pricing strategy, proactive strategy, improved tracking of execution, and enhanced omnichannel engagement strategy.

Table of Contents

Sr. No.
Topic
Slide No.
I.
Key Findings and TakeawaysPg. 4
II.
Leadership, Structure, and ReportingPg. 7
III.
Activities and ImpactPg. 12
IV.
Staffing and Investment BenchmarksPg. 16
V.
Success Factors and Major PitfallsPg. 20
VI.
Participant DemographicsPg. 28
VII.
About Best Practices, LLCPg. 32

    List of Charts & Exhibits

    I. Key Findings and Takeaways

    • Key findings and emerging trends for Market Access organizations
    • Key success factors and challenges for Market Access groups

    II. Leadership, Structure, and Reporting

    • Major goals for Market Access leadership team
    • Current and preferred structures of the Market Access function
    • Typical functions overseeing Market Access groups
    • Leadership reporting levels for Market Access teams

    III. Activities and Impact

    • Operational impact of Market Access function
    • Effectiveness of payer engagement activities for increasing the success of Market Access organization
    • Effective metrics used by Market Access organizations to track payer engagement

    IV. Staffing and Investment Benchmarks

    • Market Access function budget and staffing metrics
    • Approximate breakdown of spend across Market Access sub-functions
    • Average Market Access FTEs per operational role; Additional headcount needs in Market Access operational roles

    V. Success Factors and Major Pitfalls

    • Key success factors for forging a high-performing Market Access/Managed Markets function
    • Three key elements to build real world evidence success
    • Payer engagement success factors
    • Necessary qualifications for success in payer engagement
    • Top challenges to the long-term success of the Market Access/Managed Markets function
    • Ten key steps to utilize ROI for rating pull-through success
    • Success factors for strong payer teams

    VI. Participant Demographics

    • Geographic areas represented in the study
    • Marketing perspective of responses: Single brand focus vs. Multi-product therapeutic area franchise
    • Primary therapeutic area of the franchise (or brand) represented