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Best Practice Database
Product Launch » Market Entry: Metabolic and Cardiovascular Diseases
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One of the more difficult aspects of planning a new metabolic product launch is balancing the different resource and investment allocations that are needed to prepare the marketplace for a new product. In particular, organizations wrestle with allocating the appropriate resources for informing key stakeholders as well as other critical launch activities that are carried out across different functional areas.
This Best Practices, LLC study reviews key resource and investment benchmarks regarding a new metabolic product launch, such as percentage of resources for educating stakeholder groups, investment requirements for entering a competitive marketplace, and rating the importance of using launch resources for key activities carried out across different groups such as R&D, Medical Affairs, Marketing, Sales, and Supply Chain. In addition, the study also looks at current and future trends in resource allocation. Executives and managers in metabolic product launch groups can use this study to compare their current launch resource and allocation approaches with those at leading companies. This study presents two segments: a metabolic segment and a total benchmark class segment.
SAMPLE KEY FINDINGS
The benchmark class includes participation from 44 executives at 38 leading pharmaceutical, biotech and health-care companies. Nine metabolic leaders participated in this study although the level of their participation varied across the question set.