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Best Practice Database
Product Launch » Market Entry: Metabolic and Cardiovascular Diseases
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New metabolic products are constantly entering the biopharmaceutical marketplace; some therapies are immediate successes while others flounder for months. While there are a myriad of factors that go into preparing a new metabolic pharmaceutical product for market entry, one of the key selling points is a product's characteristics.
Thus, how a metabolic product differentiates itself from existing therapies, how it is priced in the market and its benefits - ease of use, fewer side effects, etc. - are all important factors that shape a new metabolic product's market entry.
Best Practices, LLC conducted this study to highlight the effectiveness of different tactics regarding differentiation, pricing and product benefits. The study also reviews issues surrounding a product's safety and efficacy profile to determine how much more effective or safe a new metabolic product needs to be to have a successful market entry. Launch leaders can use this research as part of building their market entry strategy for new metabolic products.
The research employed a data gathering approach that gleaned quantitative data from 44 executives and managers from 38 leading companies in pharmaceutical, biotechnology and medical device industries.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.