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Best Practice Database
Medical Affairs » Medical Science Liaison
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
As competition for the time and attention of Key Opinion Leaders (KOLs) intensifies, medical device companies are increasingly turning to Medical Science Liaisons (MSLs) to build and strengthen key relationships. However, both the policies surrounding the use of MSLs and the manner in which MSLs interact with KOLs are changing.
Best Practices, LLC conducted this study to investigate the changing role of MSLs in serving their key constituents. This research presents benchmarks around key MSL services and criteria in serving KOLs. In addition, the research provides metrics around structure and oversight of MSL groups and emerging trends within the device industry. Medical device executives can use this study to assess resource allocation of MSLs and key strategies used in MSL interfacing as the function evolves in the future.