If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Sales and Marketing » New Product Development and Launch » Ensuring Market Focus » Customer and Thought Leader Involvement
Download FREE Excerpt
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
As the first oral cancer therapy that inhibits both tumor and tumor blood vessel growth, Nexavar has proven to be an important weapon against advanced kidney and liver cancers. This case study presents a broad perspective on how Bayer and Onyx – Bayer’s marketing and development partner – approached publishing and medical congresses as valuable opportunities to educate physicians and patients. This study also reviews how Nexavar’s data disclosures of clinical results were strategically used as not only key communication milestones but also opportunities to start brand building. Executives and managers in publishing or new product planning can use this research to gain insights into methods for educating the practitioners and patients via publications and presentations.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.