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Products & Services R and AS Conferences 2002 Nov 2002: Creating Value Through People, Process, and Technology

Nov 2002 GBC Presentation: Measure and Manage Customer Value for Superior Business Results: The Customer Value Scorecard & Customer Value Accounting (Gale Consulting)

ID: GBC-P112002GJM


Published: Pre-2013


Delivery Format: PowerPoint


 

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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.


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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
In this highly interactive talk, Joe Murdock introduced the audience to the concepts of customer value accounting and showed how Gale Consulting calculates customer value. Highlights included value maps and value scorecards for the PC industry, illustrating the relative market positions, competitive strengths, and customer value perceptions for companies such as Dell, Compaq, HP, iMac, Gateway, and others.

Industries Profiled:
Consulting


Companies Profiled:
Gale Consulting

Joe Murdock
President

Gale Consulting