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Marketing Management » Marketing in Oncology
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Charged with overseeing global marketing and early product commercialization activities, Global Strategic Marketing (GSM) organizations in oncology face crowded markets that require high performance to be successful. Other challenges facing GSM groups include regulatory issues, regional differences and the competitive nature of the oncology marketplace. The evolving nature of these challenges pushes GSM organizations to continually assess their staffing, structure and scope of services. This study presents GSM staffing benchmarks by role, by development phase, by number of oncology programs and per $100M in oncology sales. Other staffing benchmarks reflect contract labor and FTEs dedicated to traditional and emerging markets. The study also provides benchmarks around GSM organizational structure and leadership roles for key oncology GSM activities such as market intelligence, marketing, advocacy and KOL management. Global Strategic Marketing executives can use this study to compare their Oncology-GSM staffing, structure and services levels with industry averages.
Note: Data are presented in two segments: Large pharma companies and emerging companies.
The research employed a data gathering approach that gleaned quantitative data from a representative sample of 17 leading pharmaceutical companies with Oncology programs and portfolios.