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Best Practice Database
Product Launch » Market Entry and Oncology
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6 Info Graphics
15 Data Graphics
3 Best Practices
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The success of an oncology product launch hinges on many things but one of the critical components is the reception in the medical community. Thus market education efforts directed at the medical community are a part of every biopharma organization's launch plan, especially those in the oncology sector.
Best Practices, LLC conducted this study to explore the best practices in informing and preparing the medical community for new oncology products. In particular, it examines the use of data disclosures and scientific publications. In addition, the study looks at the balanced use of multi-channel education efforts to ensure the medical community understands the value of a new oncology product and its place among the many cancer weapons physicians can utilize.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.