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Best Practice Database
Product Launch » Market Entry and Oncology
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The success of an oncology product launch hinges on many things but one of the critical components is the reception in the medical community. Thus market education efforts directed at the medical community are a part of every biopharma organization's launch plan, especially those in the oncology sector.
Best Practices, LLC conducted this study to explore the best practices in informing and preparing the medical community for new oncology products. In particular, it examines the use of data disclosures and scientific publications. In addition, the study looks at the balanced use of multi-channel education efforts to ensure the medical community understands the value of a new oncology product and its place among the many cancer weapons physicians can utilize.