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Best Practice Database
Product Launch » Market Entry and Oncology
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Educating the marketplace about a new product is part of every new product launch. For oncology products, Key Opinion Leaders (KOLs) are among the most important education targets as they can help shape treatment practices. What's not clear is what are the best tactics, timing and activities for engaging and educating thought leaders about new oncology therapies.
Best Practices, LLC conducted this research to identify the best timing for informing KOLS as well as the most effective activities for engaging thought leaders. The study also discusses the identification of KOL segments that align with the new therapy, the role of advisory boards and managing clinical trials to engage thought leaders. Oncology launch leaders can use this study to compare their KOL engagement and education tactics and strategies with those used by industry leaders.
The benchmark class includes 34 executives and managers at 26 leading pharmaceutical, biotech and medical device companies. In addition, deep-dive executive interviews were conducted with selected participants to provide qualitative insights and emerging trends.