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Best Practice Database
Product Launch » Market Entry and Oncology
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Patient and payer support plays an important part in the success of a new oncology product entering the market. To build this support, oncology launch leaders look for ways to raise awareness among patients and payers. For patients, advocacy groups are key way to learn about new products while on the payer side, it's important for companies to set their new products apart from existing products.
Best Practices, LLC designed this study to explore the best practices in educating, informing and preparing patients and payers for a new oncology product. In particular, this study examines effective collaboration tactics with advocacy groups and how to engage payers. In addition, the study reviews how public relations is an effective tool for reaching both stakeholder groups.
The benchmark class includes 34 executives and managers at 26 leading pharmaceutical, biotech and medical device companies. In addition, deep-dive executive interviews were conducted with selected participants to provide qualitative insights and emerging trends.