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Best Practice Database
Sales and Marketing » E-Commerce » Creating Customer-Focused Online Experience » Internet Marketing » Strategy
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
With easy access to information on the Internet, more people than ever are taking the responsibility of researching their own disease treatment options -- especially with such life-threatening illnesses as cancer. The Internet is a valuable tool that pharmaceutical companies can use to help market their oncology drugs, inform their customers and retain their customer loyalty. This informative 82-slide presentation looks at the global trends and best practices in effectively using web sites to market oncology products to patients, oncologists and key opinion leaders. The findings in this document help pharmaceutical or biotech companies address how these companies successfully use web sites to market their products.
This research was conducted on behalf of a Business Excellence Board (BEB) member. Nine executives from eight pharmaceutical and biotech companies participated in this research. Additional research was conducted by examining and analyzing the web sites of top-selling oncology products such as Gleevec, Procrit, Taxol and many others.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.