1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
61EDCF00B778DBCE285257AA1007596EC
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/online-marketing-function-evolving-structure-strategy?opendocument
18
19opendocument
2018.234.111.56
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25BMR




» Products & Services »

Research Webcast Series: From Tweets to Digital Presence: Evolving the Structure & Strategy of Your Online Marketing Function

ID: WEB-35


Pages: 1


Published: Pre-2013


Delivery Format: Online


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Overview



"From Tweets to Digital Presence: Evolving the Structure & Strategy of Your Online Marketing Function" pulls together quantitative and qualitative insights from a recent primary research study to highlight critical benchmarks and exclusive insights detailing how digital marketing organizations are responding quickly and adapting successfully to the changing online environment.



Length: 45 minutes


Expect to learn:

  • Quantitative funding and staffing ratios for digital marketing functions
  • Trends in digital marketing investment for the next 24 months
  • Pitfalls of fully centralized and fully decentralized digital marketing structures
  • Highly effective organizational structures for key digital marketing activities
  • Ideal reporting structures to strengthen the relationship of centralized and business unit marketing activities
  • Integrated metrics to track digital marketing performance

Invited attendees: Executives and managers who lead or oversee Digital Marketing, Marketing Strategy, or External Communications are invited to attend. Your colleagues in Brand Management, Commercial Operations, and eBusiness may also benefit from attending.


Speaker: Melvin Hines, Jr.


Melvin Hines, Jr.
Research and Legal Consultant

Melvin Hines is a Research Consultant and heads the legal team at Best Practices, LLC. Melvin has worked on various projects for several major players in the pharmaceutical industry, including GlaxoSmithKline, Merck, Novartis, Novo Nordisk. Melvin also provides strategic legal insight for a variety of internal operations. Prior to joining Best Practices, Melvin worked as a consultant for many non-profit organizations around the world. He also serves as an adjunct professor at North Carolina Central University's School of Law in Durham, North Carolina. Melvin holds a Juris Doctor and an MBA from Duke University, and a B.B.A. in Economics from the University of Georgia.


NEW! Find out more about our 2013 Digital Marketing Benchmarking Consortium on our SlideShare page


System Requirements:
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet

Industries Profiled:
Market Research; Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Medical; Electronics; Laboratories; Biopharmaceutical; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Education; Newspapers; Government; Shipping; Science; Office Supplies; Marketing; Office Equipment; Cable; Advertising; Defense; Military; Diversified; Sports; Technology; Public Relations; Multiple; Communications; Logistics; Publishing; Real Estate; Construction; Architecture; Engineering; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics


Companies Profiled: