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Best Practice Database
Marketing Management » Patient Advocacy
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
With the Internet a part of everyday life for many people, accessing online tools and services for medical information has become commonplace. For pharmaceutical companies - especially those with treatments for chronic conditions such as rheumatoid arthritis and osteoporosis - it is essential to have websites that effectively educate patients about their medical conditions and treatment decisions.
Best Practices, LLC conducted this research study to showcase effective website tools for informing patients about their condition, treatment options and ways to obtain treatments. Using 10 chronic care product websites, the study shows the strategies and tactics that executives can use to improve their company's product websites and online support services.
SAMPLE KEY FINDINGS
The study framework probed 10 chronic care product websites and their approaches to patient support. Benchmark products examined include: Boniva, Cimzia, Enbrel, Forteo, Fosamax, Humira, Reclast, Remicade, Rituxan, and Simponi.