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29 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Health Care; Pharmaceutical; Diagnostic; Biotech; Chemical; Medical Device
Abbott; Amgen; Centocor Ortho Biotech Inc.; Eli Lilly; Genentech; Johnson & Johnson; Merck; Novartis; Roche; UCB Pharma
Sample Key Findings
80% of Brand Websites Offer Symptom Assessment or Risk Survey for the Condition: These online symptom assessment tools, which can take the form of fun interactive quizzes, serve as ready-made doctor discussion guides.
Several Brand Websites Deploy a "Find a Local Physician" Directory: 30% of brand websites feature a directory or search option for finding a local physician or specialist who may diagnose and treat the patient. This online tool not only facilitates quicker treatment, but also reinforces the role of a brand website as an actual essential patient support tool in itself.
A Glossary of Terms Makes the Insurance Picture Clearer for Patients: Some forms of support are simple, such as helping patients understand key terms (such as “prior authorization”) that they will confront in the access and reimbursement process. Currently, however, just 20% of brand websites contain a glossary of key insurance terms and concepts to empower patients to overcome reimbursement hurdles.