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Competitive & Business Intelligence
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23 Data Graphics
3 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Best Practices, LLC undertook this timely study to identify the key benchmarks of world-class companies for optimizing CI operations and working with the Legal department to develop policies. The research also delivers insights into the best practices for collection, use and sources of primary data - including employment of third party vendors for primary data collection. It also provides benchmarks around CI resources, staffing and structure. CI leaders can use this research to help create or maintain policies and guidelines regarding CI operations as well as to compare their data collection practices and resource/structural benchmarks with those of leading organizations.
Primary research was conducted through an online survey instrument and in-depth interviews. 27 leaders of Competitive Intelligence and related functions at 22 leading pharmaceutical companies had participated. More than 60% of the respondents hold positions of Director level or above.
This benchmarking study provides effective guidelines for optimizing Competitive Intelligence (CI) operations and working with Legal department to develop policies. The research also draws specific insights into the best practices for collection, use and sources of primary data - including employment of third party vendors for primary data collection, CI resources, staffing and structure.
Sample Key Findings