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Marketing Management » Digital Marketing
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But with greater investment, Digital Marketers are also experiencing intense pressure to deliver results.
Best Practices, LLC undertook benchmarking research to understand how savvy biopharma digital marketers are using new tools and tactics to reduce cost, raise sales force effectiveness, measure performance and ROI for key channels, and critical trends in mobile customer engagement. This study will serve as a benchmark for Digital Marketers to drive performance excellence in the healthcare industry.
Best Practices, LLC engaged 31 digital, multichannel marketing and other commercial leaders from 24 leading healthcare organizations through a benchmarking survey instrument. Nearly 70% of the study participants serve at the level of director or above.