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Best Practice Database
Marketing Management » Digital Marketing
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Digital Marketing technologies are transforming the commercial marketplace. This is changing the communication landscape and forcing companies to develop new marketing skills that employ a broad range of new tools and techniques. This Best Practices, LLC benchmark study is designed to help companies identify and manage the regulatory risks that surround a wide variety of Digital Marketing (DM) platforms and activities. This research also delivers insights on how peer companies structure their DM groups in order to protect against regulatory issues while still pushing front-line innovation.
Research findings provide metrics that can serve as a reference point for marketing leaders seeking to create better alignment between the DM function and the rest of the organization, particularly with respect to key regulatory stakeholders.