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Functions such as market research and competitive intelligence play an important role in informing senior leadership about strategic opportunities and challenges in the marketplace. To be effective, functions involved with making strategic presentations to company leadership must develop executive briefing templates that are clear, concise and impactful.
This study probes winning strategies and critical content elements for effectively informing senior leaders through Competitive Market Landscape Summaries and Clinical Development Profile Maps. In particular, the study explores the critical elements and best formats for two common briefing templates: 1) the Competitive Landscape Summary Map and 2) the Development Landscape Profile Map (often described as the Data Disclosure or Clinical Trials Progress Summary).
SAMPLE KEY METRICS
SAMPLE KEY FINDINGS
This study engaged 30 executives from 27 leading pharmaceutical, biotech, and life sciences companies. Twelve research participants represented large pharma organizations, while the remaining benchmark class emerged from mid-sized and smaller companies.