1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
602C4C6C4F919F67A85256E610073255D
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/optimizing-market-research-structures?opendocument
18
19opendocument
203.80.4.76
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB




Products & Services Market Research, Analytics and Forecasting Market Research Structure

Optimizing Market Research Structures

DB Image

ID: 4582


Features:

Metrics, Graphics


Words: 2,549


Published: Pre-2014


Delivery Format: Online PDF Document


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Study Overview

There is no perfect market research structure. When one embraces this notion, then the challenge facing market research management seems straight-forward: learn how to make your organization’s structure work as best as it can within the culture of your organization. This leads to a common challenge and central insight from benchmark partners concerning performance optimization.

This document details tactics that managers of market research organizations can use to develop and foster the structure that best works for them. This 12-page document contains insights on structure and sub-structure trends and reporting relationships and includes benchmark survey data, conceptual graphics and executive quotes.

Sample Best Practices

  1. Employ a merged and co-located Global and U.S. market research structure to bring one market view to bear.
    *One benchmark partner co-locates its market research structures in the same building to facilitate the sharing of research findings.
  2. Optimize structure through people, process and technology systems that embrace cross-unit coordination and sharing to enhance business impact and reduce redundancy.
    *One company’s senior management initiative uses regular videoconferences and joint presentations to coordinate between different market research groups.
  3. Set guidelines for collaboration to achieve higher standards of market research excellence.
    *Numerous benchmarking partners observed that senior leaders – both in market research and in senior business leadership functions – play a key role in setting common guidelines, objectives and goals for market research.

Methodology
This research originates from a Best Practices, LLC consulting project for a client and is based on interviews and surveys with market research benchmark partners across industries ranging from the pharmaceutical industry to telecommunications and insurance.


Industries Profiled:
Pharmaceutical; Insurance; Medical Device; Telecommunications; Research; Health Care; Biotech; Shipping; Manufacturing; Consumer Products; Diagnostic; Chemical; Computer Hardware; Computers; High Tech; Electronics


Companies Profiled:
AstraZeneca; Sanofi-aventis; Zurich North American; Towers Perrin; Royal & SunAlliance; Raymond Corporation; Ranbaxy; Penn National Insurance; Alexion Pharmaceuticals; 3M Pharmaceuticals; Aliant Telecom; LexisNexis; Arrow International; aaiPharma; Centocor; Inc.; Abbott Laboratories; DSM Pharmaceutical; Mattson Jack Group; FedEx; GE Financial; Bayer; Genentech; Bristol-Myers Squibb; Hewlett-Packard; DuPont; IBM; Eli Lilly; Janssen; Ortho Biotech; Roche; Mead Corp; Merck; MetLife; NCR; Novartis; Novo Nordisk; Organon; Texas Instruments; Dow Chemical; Xerox

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.