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Best Practice Database
Market Research, Analytics and Forecasting » Market Research Structure
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
There is no perfect market research structure. When one embraces this notion, then the challenge facing market research management seems straight-forward: learn how to make your organization’s structure work as best as it can within the culture of your organization. This leads to a common challenge and central insight from benchmark partners concerning performance optimization.
This document details tactics that managers of market research organizations can use to develop and foster the structure that best works for them. This 12-page document contains insights on structure and sub-structure trends and reporting relationships and includes benchmark survey data, conceptual graphics and executive quotes.
Sample Best Practices