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» Products & Services » » New Product Development » New Product Development: Structure and Functions

Optimizing Process Integration Through Structure and Resources

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ID: 4314

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Published: Pre-2019

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Portfolio management and, especially, commercialization functions are becoming more critical to company bottom-line performance as a result of numerous internal and external factors, including weak drug pipelines and intensive pharmaceutical competition. Competition in almost every therapeutic area is forcing pharmaceutical companies to conduct intensive market research and competitive intelligence activities well before a launch to ensure that the product will be sufficiently clinically differentiated and promoted. As a result, formalized structures are developed to optimize resources and improve process performance in order to build a bridge between customer needs and early drug development. This 25-page document includes discussion on developing an organizational structure to improve process effectiveness. Best practices for optimizing staffing and resources and for R&D and commercial integration are included. In addition the document examines integration of market research into commercialization and portfolio management.

Industries Profiled:
Biotech; Health Care; Pharmaceutical; Diagnostic; Manufacturing; Consumer Products; Medical Device; Automobile


Companies Profiled:
Allergan; Abbott; Bayer; Bristol-Myers Squibb; Boehringer-Ingelheim; Eli Lilly and Company; GlaxoSmithKline; General Motors; Johnson & Johnson; Novartis; Pfizer

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