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Marketing Management » Patient Advocacy
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Based on a massive study of more than 60 pharma and biotech organizations, this report examines the many new and innovate ways that best-in-class manufacturers collaborate with advocacy groups to spread awareness, support access to treatment, and improve patient lives.
In addition, this report identifies ideal structures and skill sets for pharma groups that engage advocacy groups, investment and resource levels, top challenges, and the emerging trends that will define the future of successful manufacturer-advocacy collaboration.
Best Practices, LLC engaged 74 leaders supporting patient advocacy at 61 biopharmaceutical companies through a benchmarking survey. More than 60% of participants are at the director/ senior director level. Nearly 65% of participants are from the United States.
Key topics covered in this report include: