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Best Practice Database
Medical Affairs » Patient Advocacy
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Collaborations between bio-pharmaceutical companies and patient advocacy groups play an important part in patient education. The success of a partnership between pharma and advocacy organizations hinges on the strength of the relationship. Thus, it is essential for companies to understand the approaches and tactics that lead to effective long-term relationships with advocacy groups.
Best Practices, LLC designed this benchmarking study to help companies identify key benchmark metrics, executive insights and recommendations that can be used to start and maintain an effective relationship with patient advocacy groups. The study additionally provides insight into current trends and challenges in patient advocacy.
Insights are drawn from survey responses from a total of 58 research participants at 43 pharmaceutical, biotechnology, and medical device companies. In-depth interviews were conducted to gather more detailed information pertinent to this study. Approximately half of the benchmark class (28 participants) consisted of executives representing top 50 bio-pharmaceutical companies.