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Patient Focused Services » Patient Advocacy Groups
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While the Advocacy Teams with many biopharma organizations often lead or support these efforts, numerous challenges around internal coordination can undermine a company's effectiveness in delivering high, consistent value in the patient sphere.
Best Practices, LLC undertook this benchmarking research to investigate the ideal role that Patient Advocacy teams can play in internal coordination, critical influence points, and shared decision making. This report examines how biopharma companies’ Advocacy Teams work to improve coordination efforts with internal groups such as Marketing, Medical Affairs, R&D, and Government Affairs.
Our report also delivers benchmarks and insights around the mechanics of partnerships with patient advocacy groups, R&D partnerships with advocacy groups, and improving disease awareness through patient advocacy partnerships. This report will help companies form a shared road map to allow Advocacy Team leaders to fulfill patient-centric objectives and better serve external patient advocacy groups.
Best Practices, LLC engaged 54 leaders from 44 leading biopharma organizations in this research through a benchmarking survey. Deep-dive interviews were conducted with select few participants to provide further insight. More than 80% of benchmark participants serve at Director / Head level and above. Insights in this research are segmented by company size (mid vs. large pharma) and reporting structure of patient advocacy teams to offer multiple relevant lenses on strong performance.
Key topics covered in this report include: