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Best Practice Database
Marketing Management » Patient Advocacy
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Throughout the pharmaceutical sector, organizations are instilling a patient-centric approach across their operations, from medical to commercial. Facing a competitive marketplace and patient-outcomes focused payers and regulators, pharmaceutical companies are turning to patient support programs and activities to drive clinical and commercial success. As pharma has enhanced its patient programs, the industry is continually evaluating which programs and alliances are most effective for enhancing patient-centricity.
Best Practices, LLC conducted this study to generate reliable industry metrics on which patient programs companies are using and which they believe are most effective. The study also reviews issues around partnerships with patient advocacy groups, including advocacy group activities and funding. The research also presents participants' best practices and pitfalls around patient support programs. This benchmarking study will provide patient support leaders with metrics and insights they can use to assess their patient support activities and alliances.
This study has small, medium and large company segments on some questions
Health Care; Pharmaceutical; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Medical Device; Chemical
Sanofi; Merck; GlaxoSmithKline ; Novo Nordisk; Daiichi Sankyo; Pfizer; Boehringer Ingelheim; AstraZeneca; Astellas; Baxter Healthcare; EMD Serono; Merck Serono; Celgene; UCB Pharma; Millenium; Dr Reddy's Laboratories; Roche; LEO Pharma; Horizon Pharma
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.